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Rule 1:
If you have time, sell the account yourself.
(Account resellers offer half of estimated retail value.)
Rule 2: Show, don't tell.

When selling your wow account, don't write a book, make a brocure. (USE
PICTURES and a character profile) A picture is worth 1000 words and is
a lot faster. A profile shows gear.
Read How to
make
profiles and screenshots.
Rule 3: Learn how to sell wow accounts.
The best place to learn is to visit a pro website that sells
wow accounts.
accounts.net, toonstorm.com, kcjaccounts.com

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Old screenshot from ige.com
When buyers shop, they search by class
and server. (Important to have
in any auction title.)
A buyer looks at
the titles to compare how advanced each account is. Ambiguous titles
are ignored!
Level
60 Orc shaman, Icecrowne, 6/8 earthshaker set, 7k HP, 8k Mana
If your game has PVP factions, put race
in the title.
xfer up, cd key, original owner, is good to put in the title.
Buyers LOOK for
the word 'xfer' in titles and will shop outside of their server to get
what they want. If you are transferrable, say so.
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Additional research:
Log into ebay.com
In the upper right hand corner, click on Advanced Search
Search completed auctions for your favorite thing.

After obtaining your search results, sort the results by price.

The same item listed high to low shows how sellers with a good
presentation make money and sellers with bad presentations get screwed.

Rule 4: Be descriptive.
Many
buyers are newbs. They don't know what you do and can't translate the
abbreviations. Do not expect them to value anything unless you explain
it.
Rule 5: Don't abbreviate.
Buyers will search for "rogue" not
"rog"
Rule 6: Prep your wow account.
Deguild, wipe friends list. Stop recurring billing of your credit card.
You might even want to tell a few friends
so that they don't freak out and email the game company that some
stranger is playing your account and you were obviously hacked.
Rule 7. Don't use
reserve
prices
Use starting bid prices. When a
bidder sees, 'reserve not met' - they do not bid again. They look for
something easy. No guessing, no bullshit.
Rule 8. Use buy now prices
Buyers don't want to buy an account tomorrow, they want to buy it now,
today, this minute. They also do not want to bother with bidding. They
will pay more for this convenience. I usually set the buy now price $50
higher.
Rule
9: Find your CD key.
This increases selling value
dramaticly. Add "Cd Key, original owner" to your titles.
Rule 10: Use forums to
advertise, auctions to sell.
Combine the selling power of the top forums by placing an ad with the
URL of a free auction at vgauction or rpgreseller. The auction will
track the bidding for you and allow you to have a fancy presentation.
Bump your
posts by replying to them so they stay on the front page. Read forum
rules on bumping. This will increase visabilty
when new posts cause yours to become "buried."
Pricing: In
this market, items do not
sell like they do on ebay. You need to price your account AT the amount
that it will sell for, and then use the 'buynow' option. Use
automaticly relisting auctions with 1 day durations. It is easy to
adjust your prices at any time. Start at high prices, and slowly reduce
until you have a buyer.
Find your CD keys: They
increase selling value
dramaticly.
Note in your auction that you have the CD Keys used to
register (open) the account.
Be prepared to accept
paypal.
If you don't have a paypal account, get one. If you don't know how to
use paypal, learn.
If your account is inactive, activate it.
Don't
ask potential buyers, "Are you going to steal my account." - If
they are a
thief, they might be a liar. Think about it.

OWNERSHIP & SERVER TRANSFERS
If you have alts that are high
level, you can sell them separately. It requires a new blank account,
and $25, but buyers will happily pay for it. Why? - Because it's secure.
Each account must have matching owner information. If you are a
buyer and just bought an account with a dozen alts that can be sold
separately, you may be in for some big profit. But how do you pay for
the transfer if you don't have a credit card that's registered in your
name?
This and other questions are answered in my account transfer guide.

Do not make changes to account
information. Drop the anonymity bullshit and just leave your
information alone. If you try to duck your buyers, then they will not
trust you. Also, remember that they are probably going to change the
information after they get the account. This is bad. Game companies are
beginning to flag and review accounts that have information changed. If
it gets changed TWICE in one month, your ass is going to get banned and
you will have an angry customer. Account information may be reviewed
for acccuracy by the game company. Seymore Butts at
555-123-4567 is a bad idea.
If you have sold an account and have other
accounts, be aware of
the following hazard. If you sold it to a botter or a farmer, the
original registration and payment details point to YOU and that can be
linked to your other accounts. If the new user is a ban risk, you might
want to reconsider. Use unique registration info for all of your
new accounts. If a company sees you have more than one, that raises
suspicion anyway. It is never to your advantage. However,
if you have a tricky reclamation to do, they could ask for a photo
ID... and that is why it's good to register as friends or
family members. Fictitious identities are bad.
Click off active buffs before taking screenshots, you don't want your
customers accusing you of misrepresentation.
Don't forget to list your keys! - Most people don't even think about
this.
If selling something that can be divided
up, such as coin, do small
transactions until you trust your buyer.
NEVER
visit an account reselling website or forum while Warcraft is
running. Warden will see the URLs, page titles, etc. That is a leading
a reason
why THOUSANDS of users get banned every month. If you have already
compromised you wow
account, play regularly for a few weeks.
Help
gamers fight fraud,
and high corporate prices.
Promote
by social bookmarking.
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